Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
0D95EE
RGB
13, 149, 238
HSL
204, 90%, 49%
HSB
204, 95%, 93%
CMYK
95, 37, 0, 7
LAB
59, -8, -55
LCH
59, 55, 262
OKLCH
0.65, 0.17, 247
XYZ
26, 28, 85
LUV
59, -36, -84
HWB
204, 5%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.