Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102748
RGB
16, 39, 72
HSL
215, 64%, 17%
HSB
215, 78%, 28%
CMYK
78, 46, 0, 72
LAB
15, 1, -24
LCH
15, 24, 272
OKLCH
0.27, 0.07, 258
XYZ
2, 2, 6
LUV
15, -7, -23
HWB
215, 6%, 72%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.