Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
102E39
RGB
16, 46, 57
HSL
196, 56%, 14%
HSB
196, 72%, 22%
CMYK
72, 19, 0, 78
LAB
17, -8, -11
LCH
17, 14, 231
OKLCH
0.28, 0.04, 225
XYZ
2, 2, 4
LUV
17, -10, -10
HWB
196, 6%, 78%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.