Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103972
RGB
16, 57, 114
HSL
215, 75%, 25%
HSB
215, 86%, 45%
CMYK
86, 50, 0, 55
LAB
24, 4, -38
LCH
24, 38, 276
OKLCH
0.35, 0.11, 258
XYZ
5, 4, 16
LUV
24, -12, -45
HWB
215, 6%, 55%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.