Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
103F60
RGB
16, 63, 96
HSL
205, 71%, 22%
HSB
205, 83%, 38%
CMYK
83, 34, 0, 62
LAB
25, -6, -24
LCH
25, 25, 256
OKLCH
0.35, 0.08, 244
XYZ
4, 5, 12
LUV
25, -14, -29
HWB
205, 6%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.