Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
10404B
RGB
16, 64, 75
HSL
191, 65%, 18%
HSB
191, 79%, 29%
CMYK
79, 15, 0, 71
LAB
24, -13, -12
LCH
24, 18, 221
OKLCH
0.35, 0.05, 216
XYZ
3, 4, 7
LUV
24, -16, -12
HWB
191, 6%, 71%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.