Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
104A7E
RGB
16, 74, 126
HSL
208, 77%, 28%
HSB
208, 87%, 49%
CMYK
87, 41, 0, 51
LAB
30, -2, -35
LCH
30, 35, 266
OKLCH
0.40, 0.10, 251
XYZ
6, 7, 21
LUV
30, -17, -45
HWB
208, 6%, 51%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.