Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1069AF
RGB
16, 105, 175
HSL
206, 83%, 37%
HSB
206, 91%, 69%
CMYK
91, 40, 0, 31
LAB
43, -4, -45
LCH
43, 45, 265
OKLCH
0.51, 0.13, 249
XYZ
13, 13, 42
LUV
43, -25, -64
HWB
206, 6%, 31%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.