Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
12466D
RGB
18, 70, 109
HSL
206, 72%, 25%
HSB
206, 83%, 43%
CMYK
83, 36, 0, 57
LAB
28, -6, -28
LCH
28, 28, 259
OKLCH
0.38, 0.09, 246
XYZ
5, 6, 15
LUV
28, -16, -34
HWB
206, 7%, 57%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.