Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
124E63
RGB
18, 78, 99
HSL
196, 69%, 23%
HSB
196, 82%, 39%
CMYK
82, 21, 0, 61
LAB
30, -13, -18
LCH
30, 22, 234
OKLCH
0.40, 0.07, 226
XYZ
5, 6, 13
LUV
30, -19, -21
HWB
196, 7%, 61%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.