Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1252A7
RGB
18, 82, 167
HSL
214, 81%, 36%
HSB
214, 89%, 65%
CMYK
89, 51, 0, 35
LAB
35, 7, -52
LCH
35, 53, 278
OKLCH
0.45, 0.15, 258
XYZ
10, 9, 38
LUV
35, -18, -71
HWB
214, 7%, 35%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.