Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
128FC5
RGB
18, 143, 197
HSL
198, 83%, 42%
HSB
198, 91%, 77%
CMYK
91, 27, 0, 23
LAB
55, -17, -37
LCH
55, 41, 245
OKLCH
0.61, 0.13, 235
XYZ
20, 24, 56
LUV
55, -36, -55
HWB
198, 7%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.