Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
129BF7
RGB
18, 155, 247
HSL
204, 93%, 52%
HSB
204, 93%, 97%
CMYK
93, 37, 0, 3
LAB
61, -8, -56
LCH
61, 57, 262
OKLCH
0.67, 0.17, 247
XYZ
29, 30, 92
LUV
61, -37, -87
HWB
204, 7%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.