Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13353A
RGB
19, 53, 58
HSL
188, 51%, 15%
HSB
188, 67%, 23%
CMYK
67, 9, 0, 77
LAB
20, -11, -7
LCH
20, 13, 212
OKLCH
0.31, 0.04, 208
XYZ
2, 3, 4
LUV
20, -12, -6
HWB
188, 7%, 77%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.