Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
13456B
RGB
19, 69, 107
HSL
206, 70%, 25%
HSB
206, 82%, 42%
CMYK
82, 36, 0, 58
LAB
28, -5, -27
LCH
28, 28, 259
OKLCH
0.38, 0.08, 246
XYZ
5, 5, 15
LUV
28, -16, -33
HWB
206, 7%, 58%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.