Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143A5F
RGB
20, 58, 95
HSL
210, 65%, 23%
HSB
210, 79%, 37%
CMYK
79, 39, 0, 63
LAB
23, -3, -26
LCH
23, 27, 264
OKLCH
0.34, 0.08, 251
XYZ
4, 4, 11
LUV
23, -12, -31
HWB
210, 8%, 63%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.