Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
143D68
RGB
20, 61, 104
HSL
211, 68%, 24%
HSB
211, 81%, 41%
CMYK
81, 41, 0, 59
LAB
25, -1, -30
LCH
25, 30, 267
OKLCH
0.36, 0.09, 253
XYZ
4, 4, 14
LUV
25, -13, -36
HWB
211, 8%, 59%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.