Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1479BD
RGB
20, 121, 189
HSL
204, 81%, 41%
HSB
204, 89%, 74%
CMYK
89, 36, 0, 26
LAB
48, -8, -44
LCH
48, 45, 260
OKLCH
0.56, 0.14, 246
XYZ
16, 17, 51
LUV
48, -29, -64
HWB
204, 8%, 26%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.