Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
148DC3
RGB
20, 141, 195
HSL
199, 81%, 42%
HSB
199, 90%, 76%
CMYK
90, 28, 0, 24
LAB
55, -17, -37
LCH
55, 41, 246
OKLCH
0.61, 0.13, 236
XYZ
20, 23, 55
LUV
55, -35, -55
HWB
199, 8%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.