Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
15313E
RGB
21, 49, 62
HSL
199, 49%, 16%
HSB
199, 66%, 24%
CMYK
66, 21, 0, 76
LAB
19, -7, -12
LCH
19, 14, 237
OKLCH
0.30, 0.04, 230
XYZ
2, 3, 5
LUV
19, -10, -11
HWB
199, 8%, 76%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.