Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
164867
RGB
22, 72, 103
HSL
203, 65%, 25%
HSB
203, 79%, 40%
CMYK
79, 30, 0, 60
LAB
29, -8, -23
LCH
29, 25, 251
OKLCH
0.38, 0.07, 240
XYZ
5, 6, 14
LUV
29, -16, -28
HWB
203, 9%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.