Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1699F2
RGB
22, 153, 242
HSL
204, 89%, 52%
HSB
204, 91%, 95%
CMYK
91, 37, 0, 5
LAB
60, -8, -55
LCH
60, 55, 261
OKLCH
0.66, 0.17, 247
XYZ
28, 29, 88
LUV
60, -36, -84
HWB
204, 9%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.