Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17293D
RGB
23, 41, 61
HSL
212, 45%, 16%
HSB
212, 62%, 24%
CMYK
62, 33, 0, 76
LAB
16, -2, -15
LCH
16, 15, 262
OKLCH
0.28, 0.04, 252
XYZ
2, 2, 5
LUV
16, -6, -15
HWB
212, 9%, 76%
Pantone
5395 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.