Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
173560
RGB
23, 53, 96
HSL
215, 61%, 23%
HSB
215, 76%, 38%
CMYK
76, 45, 0, 62
LAB
22, 1, -29
LCH
22, 29, 273
OKLCH
0.33, 0.08, 258
XYZ
4, 4, 12
LUV
22, -10, -34
HWB
215, 9%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.