Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
174A74
RGB
23, 74, 116
HSL
207, 67%, 27%
HSB
207, 80%, 45%
CMYK
80, 36, 0, 55
LAB
30, -5, -29
LCH
30, 30, 261
OKLCH
0.40, 0.09, 247
XYZ
6, 6, 17
LUV
30, -16, -37
HWB
207, 9%, 55%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.