Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175B90
RGB
23, 91, 144
HSL
206, 72%, 33%
HSB
206, 84%, 56%
CMYK
84, 37, 0, 44
LAB
37, -6, -36
LCH
37, 36, 261
OKLCH
0.46, 0.11, 247
XYZ
9, 10, 28
LUV
37, -21, -49
HWB
206, 9%, 44%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.