Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
175E76
RGB
23, 94, 118
HSL
195, 67%, 28%
HSB
195, 81%, 46%
CMYK
81, 20, 0, 54
LAB
37, -15, -20
LCH
37, 25, 233
OKLCH
0.45, 0.08, 226
XYZ
8, 9, 19
LUV
37, -24, -25
HWB
195, 9%, 54%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.