Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
176CA5
RGB
23, 108, 165
HSL
204, 76%, 37%
HSB
204, 86%, 65%
CMYK
86, 35, 0, 35
LAB
43, -8, -38
LCH
43, 39, 258
OKLCH
0.51, 0.12, 244
XYZ
13, 14, 38
LUV
43, -26, -54
HWB
204, 9%, 35%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.