Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
17A4E4
RGB
23, 164, 228
HSL
199, 82%, 49%
HSB
199, 90%, 89%
CMYK
90, 28, 0, 11
LAB
63, -18, -43
LCH
63, 46, 247
OKLCH
0.68, 0.14, 236
XYZ
28, 32, 78
LUV
63, -41, -65
HWB
199, 9%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.