Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
183A3F
RGB
24, 58, 63
HSL
188, 45%, 17%
HSB
188, 62%, 25%
CMYK
62, 8, 0, 75
LAB
22, -12, -7
LCH
22, 14, 212
OKLCH
0.33, 0.04, 208
XYZ
3, 4, 5
LUV
22, -12, -6
HWB
188, 9%, 75%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.