Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
18464D
RGB
24, 70, 77
HSL
188, 52%, 20%
HSB
188, 69%, 30%
CMYK
69, 9, 0, 70
LAB
27, -14, -9
LCH
27, 17, 213
OKLCH
0.37, 0.05, 209
XYZ
4, 5, 8
LUV
27, -17, -9
HWB
188, 9%, 70%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.