Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196489
RGB
25, 100, 137
HSL
200, 69%, 32%
HSB
200, 82%, 54%
CMYK
82, 27, 0, 46
LAB
39, -13, -27
LCH
39, 30, 245
OKLCH
0.48, 0.09, 236
XYZ
9, 11, 25
LUV
39, -24, -37
HWB
200, 10%, 46%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.