Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
198AC2
RGB
25, 138, 194
HSL
200, 77%, 43%
HSB
200, 87%, 76%
CMYK
87, 29, 0, 24
LAB
54, -15, -38
LCH
54, 41, 248
OKLCH
0.60, 0.13, 238
XYZ
19, 22, 54
LUV
54, -34, -56
HWB
200, 10%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.