Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E81CB
RGB
78, 129, 203
HSL
216, 55%, 55%
HSB
216, 62%, 80%
CMYK
62, 36, 0, 20
LAB
53, 0, -44
LCH
53, 44, 270
OKLCH
0.60, 0.13, 258
XYZ
22, 22, 60
LUV
53, -22, -67
HWB
216, 31%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.