Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1996E6
RGB
25, 150, 230
HSL
203, 80%, 50%
HSB
203, 89%, 90%
CMYK
89, 35, 0, 10
LAB
59, -10, -50
LCH
59, 51, 258
OKLCH
0.65, 0.16, 245
XYZ
26, 28, 79
LUV
59, -36, -77
HWB
203, 10%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.