Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A79BF
RGB
26, 121, 191
HSL
205, 76%, 43%
HSB
205, 86%, 75%
CMYK
86, 37, 0, 25
LAB
48, -7, -45
LCH
48, 45, 261
OKLCH
0.56, 0.14, 247
XYZ
17, 18, 52
LUV
48, -28, -66
HWB
205, 10%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.