Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1AA0FE
RGB
26, 160, 254
HSL
205, 99%, 55%
HSB
205, 90%, 100%
CMYK
90, 37, 0, 0
LAB
63, -8, -57
LCH
63, 58, 262
OKLCH
0.69, 0.17, 247
XYZ
31, 33, 98
LUV
63, -38, -89
HWB
205, 10%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.