Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1E5092
RGB
30, 80, 146
HSL
214, 66%, 35%
HSB
214, 79%, 57%
CMYK
79, 45, 0, 43
LAB
34, 2, -42
LCH
34, 42, 273
OKLCH
0.43, 0.12, 257
XYZ
9, 8, 28
LUV
34, -17, -56
HWB
214, 12%, 43%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.