Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1EB4FC
RGB
30, 180, 252
HSL
199, 97%, 55%
HSB
199, 88%, 99%
CMYK
88, 29, 0, 1
LAB
69, -19, -47
LCH
69, 50, 248
OKLCH
0.73, 0.15, 237
XYZ
34, 40, 98
LUV
69, -44, -72
HWB
199, 12%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.