Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1F406D
RGB
31, 64, 109
HSL
215, 56%, 27%
HSB
215, 72%, 43%
CMYK
72, 41, 0, 57
LAB
26, 0, -30
LCH
26, 30, 271
OKLCH
0.37, 0.09, 257
XYZ
5, 5, 15
LUV
26, -12, -37
HWB
215, 12%, 57%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.