Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
203B4E
RGB
32, 59, 78
HSL
205, 42%, 22%
HSB
205, 59%, 31%
CMYK
59, 24, 0, 69
LAB
23, -6, -15
LCH
23, 16, 249
OKLCH
0.34, 0.05, 241
XYZ
4, 4, 8
LUV
23, -11, -17
HWB
205, 13%, 69%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.