Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
216BA0
RGB
33, 107, 160
HSL
205, 66%, 38%
HSB
205, 79%, 63%
CMYK
79, 33, 0, 37
LAB
43, -8, -36
LCH
43, 37, 257
OKLCH
0.51, 0.11, 245
XYZ
12, 13, 35
LUV
43, -25, -50
HWB
205, 13%, 37%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.