Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
228DF4
RGB
34, 141, 244
HSL
209, 91%, 55%
HSB
209, 86%, 96%
CMYK
86, 42, 0, 4
LAB
57, -1, -61
LCH
57, 61, 269
OKLCH
0.64, 0.18, 253
XYZ
27, 26, 89
LUV
57, -32, -94
HWB
209, 13%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.