Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
23A4E5
RGB
35, 164, 229
HSL
200, 79%, 52%
HSB
200, 85%, 90%
CMYK
85, 28, 0, 10
LAB
63, -17, -43
LCH
63, 46, 248
OKLCH
0.68, 0.14, 238
XYZ
28, 33, 79
LUV
63, -40, -65
HWB
200, 14%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.