Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
243B58
RGB
36, 59, 88
HSL
213, 42%, 24%
HSB
213, 59%, 35%
CMYK
59, 33, 0, 65
LAB
24, -2, -21
LCH
24, 21, 265
OKLCH
0.35, 0.06, 255
XYZ
4, 4, 10
LUV
24, -9, -24
HWB
213, 14%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.