Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24404D
RGB
36, 64, 77
HSL
199, 36%, 22%
HSB
199, 53%, 30%
CMYK
53, 17, 0, 70
LAB
25, -8, -11
LCH
25, 14, 235
OKLCH
0.36, 0.04, 229
XYZ
4, 5, 8
LUV
25, -11, -12
HWB
199, 14%, 70%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.