Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24A0FA
RGB
36, 160, 250
HSL
205, 96%, 56%
HSB
205, 86%, 98%
CMYK
86, 36, 0, 2
LAB
63, -9, -55
LCH
63, 56, 261
OKLCH
0.69, 0.17, 247
XYZ
31, 32, 95
LUV
63, -37, -85
HWB
205, 14%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.