Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
24A3FF
RGB
36, 163, 255
HSL
205, 100%, 57%
HSB
205, 86%, 100%
CMYK
86, 36, 0, 0
LAB
64, -9, -56
LCH
64, 57, 261
OKLCH
0.69, 0.17, 247
XYZ
32, 34, 99
LUV
64, -38, -87
HWB
205, 14%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.