Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
255279
RGB
37, 82, 121
HSL
208, 53%, 31%
HSB
208, 69%, 47%
CMYK
69, 32, 0, 53
LAB
33, -5, -27
LCH
33, 28, 259
OKLCH
0.43, 0.08, 247
XYZ
7, 8, 19
LUV
33, -17, -35
HWB
208, 15%, 53%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.