Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
263D5A
RGB
38, 61, 90
HSL
213, 41%, 25%
HSB
213, 58%, 35%
CMYK
58, 32, 0, 65
LAB
25, -2, -20
LCH
25, 21, 265
OKLCH
0.36, 0.06, 255
XYZ
4, 4, 10
LUV
25, -10, -24
HWB
213, 15%, 65%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.